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In this tutorial we give advice on improving your google ranking

Overview: The most valuable spot on the web for medical professionals

When you search in Google for a medical specialist in a city, very frequently the first page of results will not show the traditional list of website pages. Instead there will be a map featuring red pointers indicating the location of relevant establishments. Alongside that map will be links leading to information about these establishments and their website, if they have one.

Getting a good spot on that Google Map list - it’s called [highlight color="yellow"]blended results[/highlight] in the jargon - is just about the most valuable thing you can do if you want to use the internet to drive traffic to your establishment.

As the spots are precious, you’re unlikely to feature prominently unless you specifically work at it. But if you follow the best optimisation practices you’ll be doing more than 95 per cent of your rivals - and that should be enough to enable you to stand out from the crowd.

Step 1 : Create Yourself a Google+ Page

Google prioritises establishments with a Google+ Page. So the first thing to do is to setup a Google+ Page. Sign on at:

https://plus.google.com

Choose the Pages tab on the lefthand side of the menu. If you don’t see a Pages tab, it’s probably hidden behind a “More” icon at the bottom of the left hand menu.

Select “Local Business or Place” and follow the setup dialogue. Google will send you a postcard with a password to make sure that you are indeed the manager of the place in question, so you’ll have to wait for that to arrive in the post before you can take things further.

Step 2 : Making your page attractive

Your new Google+ page will be the first point of contact for potential customers, so a key part of the optimisation process is to make this page as attractive as possible (just below your information are links links to your competitors, so getting the first impression right is critical).

  • Fill out all relevant information (establishment description, opening hours, contact details)
  • Disable unused tabs such as videos and photo albums to make the user experience as clean as possible
  • Use the profile image (250px X 250px) and the banner image (940px x 180px) to create a professional environment

Step 3 : Optimise

A collective of 40 search consultants has carried out a very wide and detailed analysis of the factors that influence blended results. These are the most important “easy win” measures to take.

a) Link to your website

The search engine credibility of your establishment’s website will have an important impact on your position, so if you have a website link to it from within your Google + page. Some research suggests your placement will be higher if you include geographical details - City, Region, Zip Code - in the title of the landing page that you link to.

b) Attract reviews of your establishment

Encourage trusted customers to post a review of your services on your Google Places page. Aim for at least five customer reviews to get the ball rolling. Make it easy for them by sending a link to your Google Plus page and asking them to post a review for you. The more detailed the review, the more impact it will have on your placement.

c) Include likely search terms in your establishment “Description” and About” pages

For example, if you are a dentist, make sure that not just the word “dentist” appears in your text, but the names of all your most popular services : crowns, bridges, implants, fillings…

To round off your work create a post announcing the availability of online booking on your website, linking directly to the page on your site that contains your tuOtempO online booking module.

Conclusion

That’s it, you’re done. Within two weeks you should find your establishment featuring prominently on the first page of Google when internauts search for your speciality in your city. If you’d like to take things further, think about adding a professional video of your establishment to your page. And remember to add links to your website in all portal directory sites (professional associations, municipal directories…) that are relevant to your activity.

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